Masters of the Art of Marketing Art: 5:30 - 7:30pm

7 May 2019
form & concept | 435 South Guadalupe St

What methods are essential to developing a successful online art business? How can a business attract both locals and tourists? How do you turn an art lover into an art collector? Elodie Holmes, Heidi Loewen, and Sandy Zane—revered artists and gallery owners of the Santa Fe art community—convene at form & concept for a panel dedicated to mastering the art of marketing art.


Led by SCORE Santa Fe Chair Bob Gallatin, each speaker will discuss their approaches to utilizing marketing platforms, from a local to international scale. Their diverse experiences and perspectives will create an engaging educational experience for new and established artists and businesses alike.


Please Note: Due to limited seating, this free event is registration-only. Click here to save your spot.


Elodie Holmes is the owner and head artist at Liquid Light Glass, and established the Baca Street Arts district in 2000. In addition to supporting the arts community, Holmes is an internationally acclaimed artist. In 2016 she received the New Mexico Governor’s Award of Excellence in the Arts in recognition of her achievements.


Heidi Loewen is the owner of Heidi Loewen Fine Art, where she exhibits her contemporary smoke fired porcelain platters and vessels. Loewen offers workshops in her gallery to tourists and locals. In 2012, she was selected by UNESCO to travel to South Korea lecture, teach, and create with other ceramic artists. She was ArtSmart’s 2019 Artist of the Year.


Sandy Zane is the owner of form & concept and Zane Bennett Contemporary Art. She serves on the boards of Creative Santa Fe, Creative Startups, and SFCC and is Treasurer for Parallel Studios. She received the Remarkable Woman Honoree of the New Mexico Committee of the National Museum of Women in the Arts in 2012 and the Mayor’s Arts Award in 2017.


Bob Gallatin is the chair of SCORE Santa Fe, which provides mentorship to small business throughout Northern New Mexico. With an understanding and appreciation of people combined with organizational and financial knowledge and experience, Bob helps both existing and start-up companies solve problems and achieve success.